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Poster design for Paris-based artist Kong Shengqi’s solo exhibition ABRACADABOIS.

 

The repetition and the wordplay of “ABRACADABOIS” are used to echo the ancient spell “abracadabra,” a homonym of the title, as well as the inspiration for the exhibition.

PrattShow 2024
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This is an entry to the Other Islands Book Fair identity competition. The idea borrows the movement of line printers to honor the independent bookstores and publishers featured in the book fair. 

Playing with scale enhances visual interest and creates a hierarchy of emphases as viewers read the poster from afar and up close. 

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